The big news story of 2016 is The Voter Who Elected Trump.
Yet the news orgs have snapped back to business-as-usual.
They tried to cast Trump as the standard-issue Republican Party candidate for president, but that never worked. They're now going to expend serious energy making him fit into the role of President of the United States, and this time with the help of the Constitution, they will probably have a bit more success, which will encourage them to keep on the path they're on.
And that's fine, but it isn't furthering the story-of-the-year.
This should be a long-term redirection for news orgs. Shifting the focus of news from all-coasts-all-the-time to centers throughout the country. The first step is to build a new hub mid-country. I suggest Flint, Michigan. The host would be Michael Moore of course. And he would invite on anyone he wants. He could invite people from NY, DC, LA, SF or Seattle, but they'd have to travel to Flint to be on the show. The idea is to shift the center.
What would happen? I don't know. But it would probably be more like TrumpLand than Hardball. I bet it would be good. And it would sure be different. And we need that difference.
America is changing. Has been changing for a number of decades. But journalism has tried to keep things constant. I once described this to my then-colleague, Jay Rosen, as picking up a box from one place and putting it down in another, without considering that the box shape might not be the right one for now.
We have to bring new people into the conversation. That's the message of the new age. It should have been done smoothly, by hosting blogs at the big news orgs for people who were newsworthy on their own, to go direct to the readers. But they wouldn't do it. So it happened on Facebook and Twitter. But as we see, the social media services, with their limits, are not good containers for intelligent discourse. And we need to include people who previously we didn't. Again, if the news orgs don't do it we will have to do it ourselves.