RE: SPIDER WEB
RE: SPIDER WEB
Sent: 7/12/96; 2:16:15 PM
From: andyjw@Dartmouth.EDU (Andy J. Williams)
At 2:04 PM -0400 7/12/96, DaveNet email wrote: > We don't need evangelists, we need sales people who use software and > effectively sell it. A steady stream of press visits, showing the > latest new stuff. The developers are cash starved, we can't field a > sales force. So the evangelists need to be trained, and then hit the > road.
Hear hear!
I know a place to start and it is in the retail stores. Apple reluctantly went into places like Staples, Sears, etc thinking to make bigger sales (correct) and then did nothing but ship the units to the stores (wrong). These stores are staffed by people who know and use Intel machines, not Macs. I have YET to walk into Staples or Lechmere and find the Macs actually *working*. The other day I pushed buttons for sample prints from various new StyleWriters and Cannon Bubblejets (just for fun) and found that none of the Apple printers even had the right ink cartridges in them (in fact, one of the Cannon bubblejets hooked to a PC had an Apple StyleWriter cartridge. I moved it over to the 2500 next to it)
I run Dartmouth's pre-sales/demo center and I spend a lot of time training my staff how to make the customers feel good about the Mac. But I can do that. Dartmouth is (still, but not for long) a Mac-first campus. Lechmere isn't. Who's going to make sure the product is properly marketed out in the real world?
-Andy J. Williams Manager, Computer Resource Center Dartmouth College http://www.dartmouth.edu/~andyjw/
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