I had a thought for Doc Searls, who has been pushing the idea of VRM for a number of years. This may be the moment.

Lots of users have turned off ads altogether. Fed up with the crap that publishers are putting on their pages. We thought we got rid of that when we stopped buying Windows machines, with all their shovel-ware.

So with ads turned off, we've taken an extreme position. Perhaps it's time to start a negotiation. Dear publisher, here's a list of products I like to keep up to date on. You may include ads related to this. As soon as you stray too far off course, I'll remove the item from my list. If you don't respect the list, I'll just turn off ads again.

Something is better than nothing. And even if the idea didn't actually get implemented, discussing it on the net would change the way people think, help VRM get more of the attention it deserves.