File this under mainstream news orgs and rivers.
Every local news org should have a river for each of their major sports teams. This would encourage local fans to start blogs, and would give reporters a whole other dimension to report on.
Now when they talk about fans they'll have some actual fans in mind.
I'd esp like to follow a Knicks river from the Post, NYDN or NYT because the story is quickly becoming how did we get so lucky with Kristaps Porzingas. He's a 7'3" player who owns the inside and can make a long shot at the buzzer from way downtown. He's amazing. Hope he doesn't get injured.