So where is all this silo stuff headed?

Imho there's a right way and a wrong way.

The wrong way is they're each going to divide things up the way Netflix and Amazon divide things up. Or each of the TV networks.

It'll be easy to link within each of the worlds. The way when you say @davewiner on Twitter it resolves to my Twitter profile and when you refer to me the same way on Facebook, you get my Facebook profile, only with linking.

Note that Facebook today still doesn't do any kind of linking in their general posts.

Ideally, I should be able to post the JSON file address for this post on Medium, and when I do that all changes automatically percolate through to readers who get there via Medium. And ideally, Facebook and Google would also understand that form, and all do the linking that was in Web 1.0, and we're back where we were before all the silos formed.

Any of them could do all of this, easily, if they weren't trying to exclude the others from their world. Because that's ultimately how they expect to reward their shareholders. I'm saying they should find another way to do that, and simply be part of the web instead of dividing it up between them.

This is not an idle concern. This is what businesses do. And if you think tech is different, trust me, it's not. The people who run tech operate exactly like the people who run oil, or airlines, or banks. They're the same people, in many cases! TIme passes, tech is no longer run by the renegades of Steve's famous commercial (it never really was, btw -- that was just great advertising, sold a lot of computers that way, he did).

Anyway, it's all up to you -- if you want to have all this stuff work together, I believe you can have it, you just have to focus on it, and think and act in your own interest.