Remember the newspaper guy so many were calling clueless for saying that Google was getting all his content for free without paying for it? I defended him, saying that from where he stood the name Google was synonymous with everything we think of as the web or the Internet.
Now there's a study that ranks Google as the most valuable brand, not just in tech -- it's worth more than Coca-Cola, Marlboro, Wal-Mart, GE, and of course Microsoft and Apple. Google is the #1 most valuable brand in the world. That's right -- Google. How did that happen?? ";->"
Now, if you stopped a man or woman in the street and asked what Google means, what would they say?
I don't know, but I suspect they would say "The Internet."
Last update: Thursday, June 3, 2010; 4:00:42 PM
~About the Author~
Dave Winer, 55, is a visiting scholar at NYU's Arthur L. Carter Journalism Institute. He pioneered the development of weblogs, syndication (RSS), podcasting, outlining, and web content management software; former contributing editor at Wired Magazine, research fellow at Harvard Law School, entrepreneur, and investor in web media companies. A native New Yorker, he received a Master's in Computer Science from the University of Wisconsin, a Bachelor's in Mathematics from Tulane University and currently lives in New York City.
"RSS was born in 1997 out of the confluence of Dave Winer's 'Really Simple Syndication' technology, used to push out blog updates, and Netscape's 'Rich Site Summary', which allowed users to create custom Netscape home pages with regularly updated data flows." - Tim O'Reilly.