Scripting News: How to linkbait me

Scripting News, the weblog started in 1997 that bootstrapped the blogging revolution.

How to linkbait me

Today's meme, thanks to Jason Calacanis, is linkbaiting. Not why it's bad, or why he won't do it, or respond to it; rather what you should say if you want him to link to you, and what you shouldn't say.

Okay I'm game, even though this is likely to spawn backlash from the people who say the A-list sucks or it's a boys club, or whatever.

First, in the positive -- here are things that get my attention and make it more likely I will link.

1. Your name is Scott Rosenberg. He's a Berkeley neighbor, founding editor of Salon, a very nice person, but none of that is why I will link to his pieces more often than not. The basic reason is he generally says things I find interesting, even essential. Very rarely do his posts mention me or my work, so clearly I'm not being linkbaited. He's a good journalist, and imho a great thinker, and a very lucid writer.

2. It says it on the What is Scripting News page: "A link on Scripting News means that I thought that the story was interesting, and felt that an informed person would want to consider the point of view expressed in the piece." I know it's corny, but that's more often than not the reason I link.

3. If you link to something I wrote recently and add something to the discussion, esp an experience or point of view that hasn't come up before. I often start threads here, or pick up threads from other sites. If you're continuing a discussion that's hot right now, I'm likely to link.

4. If you say I deserve a MacArthur or Pulitzer, I'll probably link to that. ";->"

Now reasons I might not link.

1. If you call someone, esp me, a bad name.

2. In an email or other kind of direct communication you say or imply that I have an obligation to link. Anything other than "FYI" or "I thought you might find this interesting" is pretty much guaranteed not to get a link from me.

3. Lack of reciprocity. If I observe over time that the linking is one-way, i.e. I link to you but even when I'm on-topic for you, I don't get a link from you, that will dampen my enthusiasm.

PS: Obviously this is one of those times Jason wants some link-love. Jason, if you're reading this, see item #3 above. ";->"

Last update: Thursday, June 3, 2010; 4:00:43 PM

~About the Author~

Dave Winer, 55, is a visiting scholar at NYU's Arthur L. Carter Journalism Institute. He pioneered the development of weblogs, syndication (RSS), podcasting, outlining, and web content management software; former contributing editor at Wired Magazine, research fellow at Harvard Law School, entrepreneur, and investor in web media companies. A native New Yorker, he received a Master's in Computer Science from the University of Wisconsin, a Bachelor's in Mathematics from Tulane University and currently lives in New York City.

"The protoblogger." - NY Times.

"The father of modern-day content distribution." - PC World.

One of BusinessWeek's 25 Most Influential People on the Web.

"Helped popularize blogging, podcasting and RSS." - Time.

"The father of blogging and RSS." - BBC.

"RSS was born in 1997 out of the confluence of Dave Winer's 'Really Simple Syndication' technology, used to push out blog updates, and Netscape's 'Rich Site Summary', which allowed users to create custom Netscape home pages with regularly updated data flows." - Tim O'Reilly.

Mail: scriptingnews1mail at gmail dot com.

Mar May