Engadget on the Apple leak that made the stock move.
Somehow a fraudulent email was distributed to Apple employees. One of them forwarded the email to Engadget. They made a reasonable attempt to verify the email, failing to get a comment from Apple PR, they believed it was authentic, so they ran it.
What's new is the quick turnaround, otherwise Engadget is a professional publication that happens to use the web and tools of the blogging world, but this is not the blogosphere. Nothing wrong with that, and I don't think Engadget did anything wrong. Are they a powerful publication now? Yes. The news, while it was believed to be true, made Apple's stock go down; when retracted, the stock went back up.
They acted as any professional news organization would, which is what they are.
Last update: Thursday, June 3, 2010; 4:00:47 PM
~About the Author~
Dave Winer, 55, is a visiting scholar at NYU's Arthur L. Carter Journalism Institute. He pioneered the development of weblogs, syndication (RSS), podcasting, outlining, and web content management software; former contributing editor at Wired Magazine, research fellow at Harvard Law School, entrepreneur, and investor in web media companies. A native New Yorker, he received a Master's in Computer Science from the University of Wisconsin, a Bachelor's in Mathematics from Tulane University and currently lives in New York City.
"RSS was born in 1997 out of the confluence of Dave Winer's 'Really Simple Syndication' technology, used to push out blog updates, and Netscape's 'Rich Site Summary', which allowed users to create custom Netscape home pages with regularly updated data flows." - Tim O'Reilly.
scriptingnews1mail at gmail dot com.