A picture tells the story

Monday, February 05, 2007 by Dave Winer.

On Friday I started using Google Analytics to track flow on this site. Already it's generating useful information, confirming something I believed was true.  

Most of the traffic for this site is repeat visitors, and most of it is self-generated.  

In other words, some time ago a bunch of people started reading Scripting News through the day, bookmarked in some way, refreshed it periodically.  

The site doesn't get a lot of people pointing into it, there aren't a lot of ways to discover it.  

Aggregators and feed readers don't generate any traffic because the feed contains the full content. 

You can see this in the relatively low (for the traffic) Technorati rank.