21st century advertising

Saturday, April 21, 2007 by Dave Winer.

This is what I've been talking about. 

In the future, advertising will be so entertaining that it will create its own pull. No need to intrude, to hitch a ride on other more compelling content.  

8/3/06: "If it's perfectly targeted, it isn't advertising, it's information. Information is welcome, advertising is offensive."