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21st century advertising

Saturday, April 21, 2007 by Dave Winer.

This is what I've been talking about. Permalink to this paragraph

In the future, advertising will be so entertaining that it will create its own pull. No need to intrude, to hitch a ride on other more compelling content.  Permalink to this paragraph

8/3/06: "If it's perfectly targeted, it isn't advertising, it's information. Information is welcome, advertising is offensive." Permalink to this paragraph

© Copyright 1994-2007 Dave Winer Mailto icon.

Last update: 4/26/2007; 12:44:53 PM Pacific. "It's even worse than it appears."

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