How to linkbait me
Friday, April 27, 2007 by Dave Winer.
Today's meme, thanks to Jason Calacanis, is linkbaiting. Not why it's bad, or why he won't do it, or respond to it; rather what you should say if you want him to link to you, and what you shouldn't say. 
Okay I'm game, even though this is likely to spawn backlash from the people who say the A-list sucks or it's a boys club, or whatever.
First, in the positive -- here are things that get my attention and make it more likely I will link.
1. Your name is Scott Rosenberg. He's a Berkeley neighbor, founding editor of Salon, a very nice person, but none of that is why I will link to his pieces more often than not. The basic reason is he generally says things I find interesting, even essential. Very rarely do his posts mention me or my work, so clearly I'm not being linkbaited. He's a good journalist, and imho a great thinker, and a very lucid writer.
2. It says it on the What is Scripting News page: "A link on Scripting News means that I thought that the story was interesting, and felt that an informed person would want to consider the point of view expressed in the piece." I know it's corny, but that's more often than not the reason I link.
3. If you link to something I wrote recently and add something to the discussion, esp an experience or point of view that hasn't come up before. I often start threads here, or pick up threads from other sites. If you're continuing a discussion that's hot right now, I'm likely to link.
4. If you say I deserve a MacArthur or Pulitzer, I'll probably link to that. 
1. If you call someone, esp me, a bad name.
2. In an email or other kind of direct communication you say or imply that I have an obligation to link. Anything other than "FYI" or "I thought you might find this interesting" is pretty much guaranteed not to get a link from me.
3. Lack of reciprocity. If I observe over time that the linking is one-way, i.e. I link to you but even when I'm on-topic for you, I don't get a link from you, that will dampen my enthusiasm.
PS: Obviously this is one of those times Jason wants some link-love. Jason, if you're reading this, see item #3 above.
