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It's not the blogosphere

Friday, May 18, 2007 by Dave Winer.

A picture named bugspray.jpgEngadget on the Apple leak that made the stock move. Permalink to this paragraph

Somehow a fraudulent email was distributed to Apple employees. One of them forwarded the email to Engadget. They made a reasonable attempt to verify the email, failing to get a comment from Apple PR, they believed it was authentic, so they ran it.  Permalink to this paragraph

What's new is the quick turnaround, otherwise Engadget is a professional publication that happens to use the web and tools of the blogging world, but this is not the blogosphere. Nothing wrong with that, and I don't think Engadget did anything wrong. Are they a powerful publication now? Yes. The news, while it was believed to be true, made Apple's stock go down; when retracted, the stock went back up. Permalink to this paragraph

They acted as any professional news organization would, which is what they are. Permalink to this paragraph

© Copyright 1994-2007 Dave Winer Mailto icon.

Last update: 5/18/2007; 3:08:08 PM Pacific. "It's even worse than it appears."

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