Doc Searls on Steve Jobs in 1997

Thursday, July 05, 2007 by Dave Winer.

Seems like a good time to link back to Doc Searls' piece on Steve Jobs, shortly after he returned to Apple in 1997. "These things I can guarantee about whatever Apple makes from this point forward," Doc said... 

1. It will be original. 

2. It will be innovative. 

3. It will be exclusive. 

4. It will be expensive. 

5. It's aesthetics will be impeccable. 

6. The influence of developers, even influential developers like you, will be minimal. The influence of customers and users will be held in even higher contempt. 

7. The influence of fellow business artisans such as Larry Ellison (and even Larry's nemesis, Bill Gates) will be significant, though secondary at best to Steve's own muse.