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Doc Searls on Steve Jobs in 1997

Thursday, July 05, 2007 by Dave Winer.

Seems like a good time to link back to Doc Searls' piece on Steve Jobs, shortly after he returned to Apple in 1997. "These things I can guarantee about whatever Apple makes from this point forward," Doc said... Permalink to this paragraph

1. It will be original. Permalink to this paragraph

2. It will be innovative. Permalink to this paragraph

3. It will be exclusive. Permalink to this paragraph

4. It will be expensive. Permalink to this paragraph

5. It's aesthetics will be impeccable. Permalink to this paragraph

6. The influence of developers, even influential developers like you, will be minimal. The influence of customers and users will be held in even higher contempt. Permalink to this paragraph

7. The influence of fellow business artisans such as Larry Ellison (and even Larry's nemesis, Bill Gates) will be significant, though secondary at best to Steve's own muse.  Permalink to this paragraph

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Last update: 7/5/2007; 4:37:16 PM Pacific. "It's even worse than it appears."

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