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Twitter's business model

Wednesday, November 7, 2007 by Dave Winer.

A picture named budweiser.gifDan Farber: "It's not hard to imagine a contextual ad showing up every time you Twitter something. Twitter 'I am drinking beer with friends' and a Budweiser ad shows up. Now imagine the Twitter revolt." Permalink to this paragraph

Oh yes there would be quite a revolt, a powerless one, unless there was an alternate service we could all switch to and then assuming we could get off our asses and actually switch. Yeah, we're good at screaming, but not too great at acting, here. Permalink to this paragraph

I'm a bit of a Twit, myself, and I'd find it revolt-worthy if they tried to interrupt or punctuate discourse with product placements, but then Twitter's destiny is, imho, to be acquired by a phone company and sold as a feature that gives users a reason to use one brand of phone over another. Not as a way for advertisers to hitch their "messages" on our discourse. We've seen how well that has (not) worked with advertising on email. Not likely to work much better on Twits. Permalink to this paragraph

Imagine if Nokia offered a cell phone with Twitter built-in, a checkbox for SMS users (default on?) -- "Do you want to send SMS messages to your buddy list?"  Permalink to this paragraph

Don't you think the kids would go for that? (Maybe they can already do it, it's likely that I'm that cluelss.) Permalink to this paragraph

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Last update: 11/7/07; 7:15:37 PM Pacific. "It's even worse than it appears."

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