When the time is right...
Thursday, November 8, 2007 by Dave Winer.
I've been saying the same thing about advertising for nearly a decade, but this time it really resonated.
"Advertising will get more and more targeted until it disappears, because perfectly targeted advertising is just information."
There's little point in saying something until the time is right, then you just have to say it once, and the idea takes over and does all the work.