Home > Archive >  2007 >  November >  21

Newspapers and url shortening

Wednesday, November 21, 2007 by Dave Winer.

A picture named turkey.gifCommenting on yesterday's piece, Hanan Cohen says that newspapers in Israel use TinyUrl to publish web addresses on paper. This is both a good idea and not such a good idea. Permalink to this paragraph

First, it's a good idea because it saves space and in print, space is at a premium. Permalink to this paragraph

But they're leaving money on the table. If they used their own web address they could monitor traffic, see how many clicks each location in the paper generated. Maybe stories on the op-ed page generate more clicks than those on the front page? Maybe stories by Ms. Jones get more clicks than those by Mr. Smith? There's also a chance to reinforce the brand, and drive more traffic to your site as opposed to tinyurl.com. And it's good for the web, because it helps keep us from centralizing too much on one site. Lots of reasons to put up your own url shortener.  Permalink to this paragraph

So someday you might see urls like this in the NYT... Permalink to this paragraph

http://nyt.us/7h  Permalink to this paragraph

It's going to be a busy day here, so probably not too many posts. If you're in the US, good luck in your travel or prep for the big holiday tomorrow.  Permalink to this paragraph

Tomorrow is also the day when the OPML 2.0 spec is finalized. If you have any further comments, this is the last minute! As they say, speak now or forever be a troll turkey. ;-> Permalink to this paragraph

Otherwise, we'll have a new official format to deploy starting tomorrow.  Permalink to this paragraph

Thanks everybody!!! Permalink to this paragraph

© Copyright 1994-2007 Dave Winer Mailto icon.

Last update: 11/21/2007; 8:18:09 PM Pacific. "It's even worse than it appears."

Click here to view blogs commenting on  RSS 2.0 feed.