The debate about the worth of podcasting

Friday, January 11, 2008 by Dave Winer.

There's a mini-debate going on about whether podcasting is a success or worth it, or whatever, I'm not sure exactly what the issue is, but it's framed this way --> if you can't get advertisers to hitch a ride on your podcast then podcasting is not worth much if anything.  

I'm having a slow Friday so far, it's cloudy and chilly here in the Bay Area, we're in the January doldrums, so I thought maybe I could liven things up a bit by saying both sides of this argument are wrong. 

Let me explain. 

My phone doesn't have a business model. Neither does my porch. I still like having a phone and a porch because they help me meet new people and communicate with people I know. Same with my blog and podcast. 

Meanwhile... 

There's another mini-debate about bloggers playing pranks at CES. The Gizmodo guys ran around with some gadgets that turn TV sets off. At CES is this a big deal because much of what goes on there is TV. They were being assholes, interfering with people's ability to do their jobs and make a living. As a result bloggers get a bad rep.  

The problem is that they're not bloggers, they're reporters and they work for a company that's not a blog, it's a publication. Publishing stuff on the web with blogging software says nothing about the people and what they write.  

A blogger is person who has an idea, expertise or opinion who wants to convey that to other people. The unedited voice of a person. What makes a blogger interesting is that they do something other than writing a blog. If all you do is write a blog, and if you want or need to make money from your blogging, it's really hard to distinguish what you're doing from what professionals who don't use the web (are there any left?) do. 

Same with podcasting. 

I do a podcast from time to time because I want to say something. Whether I can run an ad on my podcast means nothing to me because I would never do it. And if I went crazy and let someone put an ad on there, it would only be to reciprocate for them having hosted the podcast, as a way of paying for the podcast itself (I'm contemplating doing exactly that right now so I had to include the disclaimer). I would never burden my podcasting with the task of supporting me. It's not why I podcast. 

We keep having this argument. Amateurism is good and there's lots of it. Professional writers and broadcasters probably have a place, I don't know, it's not my problem. But let's be clear blogging and podcasting exist independent of a professional's ability to eek out a living using the tools of blogging and podcasting.  

Now I'm going to try to get some work done.  

Bob Stepno: "Podcasting lets people sing to each other again." 

See also: Podcasting News, Mashable.