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Bit.ly launches today

Tuesday, July 08, 2008 by Dave Winer.

A picture named blowfish.gifFirst, go read Marshall Kirkpatrick's awesome writeup of bit.lyPermalink to this paragraph

I was part of the team that defined the product, the development was done at Betaworks in NY (where I am right now), the team led by John Borthwick, and a bunch of ex-AOLers. Betaworks is also an investor in Summize.  Permalink to this paragraph

Here's the official blog postPermalink to this paragraph

The idea of bit.ly is that a lot more could be done with url-shorteners. I found I needed to develop my own for the NewsJunk project. They asked what it would take for me to use bit.ly, I said: data. I need to know how many clicks each pointer got and where the clicks came from.  Permalink to this paragraph

They gave me that, and thumbnails, permanent caching of the pages I'm pointing to (goodbye linkrot) and a lot of smart stuff going on behind the scenes that we're not ready to talk about yet. (Though we told Marshall and he explained.) Here's the info page for this post. Permalink to this paragraph

And, most important, an XML/JSON interface, so I can process all that data with my own programs. Here's the XML readout for the shortened link to this post. Permalink to this paragraph

I'm a minority shareholder in this project, so know that I have a considerable interest in its success. Of course I think it's a great service, and I hope you give it a try. Permalink to this paragraph

Over on ReadWriteWeb, Allen Stern asks if there's a way to make money, and there is. We'll hopefully be ready to talk about it in a couple of weeks. Permalink to this paragraph


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A picture named dave.jpgDave Winer, 53, pioneered the development of weblogs, syndication (RSS), podcasting, outlining, and web content management software; former contributing editor at Wired Magazine, research fellow at Harvard Law School, entrepreneur, and investor in web media companies. A native New Yorker, he received a Master's in Computer Science from the University of Wisconsin, a Bachelor's in Mathematics from Tulane University and currently lives in Berkeley, California.

"The protoblogger." - NY Times.

"The father of modern-day content distribution." - PC World.

One of BusinessWeek's 25 Most Influential People on the Web.

"Helped popularize blogging, podcasting and RSS." - Time.

"The father of blogging and RSS." - BBC.

"RSS was born in 1997 out of the confluence of Dave Winer's 'Really Simple Syndication' technology, used to push out blog updates, and Netscape's 'Rich Site Summary', which allowed users to create custom Netscape home pages with regularly updated data flows." - Tim O'Reilly.

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