Home > Archive >  2009 >  April >  27

Adjix has a breakthrough idea in URL shorteners

Monday, April 27, 2009 by Dave Winer.

A picture named silo.gifSometimes it's funny how you're led to an interesting idea when you're not expecting it. This idea arrived at the end of a chain of events started by inviting Guy Kawasaki to use my 40-tweets app. Here's the story. Permalink to this paragraph

1. Guy asked if I could make the app work with his favorite URL shortener, Adjix. I said I'd check it out. Permalink to this paragraph

2. Joe Moreno, the CEO of Adjix, emailed me and showed how to get hit stats from his service, in a manner similar to what I was getting from tr.im. Permalink to this paragraph

3. When I tried to deref one of his short URLs I found he was using the meta-refresh technique. I was irritated, why isn't he using the HTTP redirect mechanism like everyone else. He said it was so they could use Adsense to track clicks. Some of his users wanted it. I found a way to work around the issue without having to parse the HTML and then forgot it. (Here's the text of the page they return.) Permalink to this paragraph

4. A few days later Moreno mentioned in an email that another advantage is their shortener could be served statically from S3. This hit me like a ton of bricks. Say what! Permalink to this paragraph

Think about it. When you shorten a URL, what if instead of generating a record in a database that requires a dynamic server to stay up indefinitely, you generated static HTML and saved it somewhere likely to survive the apocalypse. It's not a complete answer to the problem presented by URL shorteners, but it's pretty great half-step. Maybe even a 3-quarters-step. Permalink to this paragraph

Joe wrote it up here. Permalink to this paragraph

Jake Jarvis calls this an Apocalypse-proof URL shortener. I like! ;-> Permalink to this paragraph


Recent stories:

A picture named dave.jpgDave Winer, 53, pioneered the development of weblogs, syndication (RSS), podcasting, outlining, and web content management software; former contributing editor at Wired Magazine, research fellow at Harvard Law School, entrepreneur, and investor in web media companies. A native New Yorker, he received a Master's in Computer Science from the University of Wisconsin, a Bachelor's in Mathematics from Tulane University and currently lives in Berkeley, California.

"The protoblogger." - NY Times.

"The father of modern-day content distribution." - PC World.

One of BusinessWeek's 25 Most Influential People on the Web.

"Helped popularize blogging, podcasting and RSS." - Time.

"The father of blogging and RSS." - BBC.

"RSS was born in 1997 out of the confluence of Dave Winer's 'Really Simple Syndication' technology, used to push out blog updates, and Netscape's 'Rich Site Summary', which allowed users to create custom Netscape home pages with regularly updated data flows." - Tim O'Reilly.


Dave Winer Mailto icon

My most recent trivia on Twitter.

© Copyright 1994-2009 Dave Winer Mailto icon.

Last update: 4/27/2009; 12:55:48 PM Pacific. "It's even worse than it appears."

Click here to view blogs commenting on  RSS 2.0 feed.