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		<ownerName>Dave Winer (Larry King)</ownerName>
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		<outline created="Wed, 02 Jun 2010 11:22:18 GMT" text="Why the Lumix ad ticks me off">
			<outline created="Wed, 02 Jun 2010 11:22:24 GMT" text="An interesting discussion emerged under yesterday's &lt;a href=&quot;http://www.scripting.com/stories/2010/06/01/theDumbestAdEver.html&quot;&gt;post&lt;/a&gt; about Panasonic's insipid subway ad for its Lumix camera. "></outline>
			<outline created="Wed, 02 Jun 2010 11:35:45 GMT" text="Recall, &lt;a href=&quot;http://images.scripting.com/archiveScriptingCom/2010/06/02/billboard.jpg&quot;&gt;they&lt;/a&gt; &lt;a href=&quot;http://everythingunbroken.tumblr.com/post/605417569/ronworkman-siddman-if-it-has-a-ringtone-its&quot;&gt;say&lt;/a&gt;: &quot;If it's got a ringtone, it's not a camera.&quot;"></outline>
			<outline created="Wed, 02 Jun 2010 11:28:45 GMT" text="It's irritating in so many ways. "></outline>
			<outline created="Wed, 02 Jun 2010 11:28:58 GMT" text="1. It's simply not true, under any reasonable &lt;a href=&quot;http://www.google.com/search?q=define+camera&quot;&gt;definition&lt;/a&gt; of &quot;camera.&quot; "></outline>
			<outline created="Wed, 02 Jun 2010 11:29:17 GMT" text="2. As some have said, it's elitist, and that may be their intention. But the NYC subway is not a very &lt;i&gt;elite&lt;/i&gt; environment. I expect to see ads for ambulance chasers and hemorrhoid medicine on the subway. Night school (so you can get a raise and move to Manhattan and stop taking the subway to Brooklyn?). There aren't many environments as &lt;a href=&quot;http://www.google.com/search?q=define+proletarian&quot;&gt;proletarian&lt;/a&gt; as the NYC subway."></outline>
			<outline text="&lt;a href=&quot;http://www.amazon.com/Canon-PowerShot-SD940IS-Stabilized-Black/dp/B002LITT6U/ref=sr_1_1?ie=UTF8&amp;s=photo&amp;qid=1275479049&amp;sr=1-1&quot;&gt;&lt;img src=&quot;http://images.scripting.com/archiveScriptingCom/2010/06/02/canon.jpg&quot; width=&quot;138&quot; height=&quot;198&quot; border=&quot;0&quot; align=&quot;right&quot; hspace=&quot;15&quot; vspace=&quot;5&quot; alt=&quot;A picture named canon.jpg&quot;&gt;&lt;/a&gt;3. As a camera user, the ad makes me angry -- because no one is making the product I want to buy. I want a high quality, small camera like the &lt;a href=&quot;http://www.amazon.com/Canon-PowerShot-SD940IS-Stabilized-Black/dp/B002LITT6U/ref=sr_1_1?ie=UTF8&amp;s=photo&amp;qid=1275479049&amp;sr=1-1&quot;&gt;Canon&lt;/a&gt; I carry in my knapsack pocket, with the communication capability of my Droid and the user interface of my iPhone. I've wanted this product since 2007 when I saw how easy the &lt;a href=&quot;http://www.flickr.com/photos/scriptingnews/4622286703/&quot;&gt;iPhone&lt;/a&gt; is. Three years later I want so much more. But we're stuck with thinking like Panasonic's. They think they know better than we do, they can tell us what is and isn't a camera. Either you anticipate all our needs, get real responsive or get out of the way."></outline>
			<outline created="Wed, 02 Jun 2010 11:32:57 GMT" text="4. It violates the prime directive of marketing -- the customer is always right. If you're going to tell me I'm wrong, you'd better convince me &lt;i&gt;very quickly&lt;/i&gt; or I'm going to think you're an idiot &lt;i&gt;and&lt;/i&gt; an asshole. "></outline>
			<outline text="5. I don't care about Panasonic. I never intend to buy one of their cameras. But if instead they ran an ad for the product I want, I'd line up outside their store and plunk down the money a month in advance and overpay by a factor of 3 if they said, instead -- &quot;We believe all cameras should have ringtones.&quot;"></outline>
			<outline created="Wed, 02 Jun 2010 11:34:12 GMT" text="6. All it takes to make them toast is for Apple to make a deal with Canon or Google to convince Nikon to bake in Android. How much you want to bet both things are happening? "></outline>
			<outline text="7. Basically I don't like the ad because it reeks of &quot;We know better.&quot; I think the sub-text of the ad could be &quot;We're dumb fucks.&quot; They pay money to tell me that! Oy!! Oy!! Oy!! "></outline>
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