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		<title>Why some tech companies have expiration dates</title>
		<dateCreated>Sat, 09 Apr 2011 16:38:51 GMT</dateCreated>
		<dateModified>Sat, 09 Apr 2011 21:04:39 GMT</dateModified>
		<ownerName>Dave Winer</ownerName>
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		<outline created="Sat, 09 Apr 2011 16:38:51 GMT" ctSaves="14" flPreview="false" server="xmlrpc://cms.scripting2.com:5337/RPC2" storySerialNum="930" text="Why some tech companies have expiration dates" type="scripting2Post" url="http://scripting.com/stories/2011/04/09/someTechCompaniesHaveExpir.html" username="davewiner" versionClient="0.42" versionServer="0.42" whenLastSave="Sat, 09 Apr 2011 21:04:39 GMT">
			<outline created="Sat, 09 Apr 2011 16:23:15 GMT" pgfnum="6074" text="There was something troubling about Larry Page's edict to his employees that tied their year-end bonuses to Google's success in social networking. I couldn't put my finger on it, but &lt;a href=&quot;http://www.computerworld.com/s/article/9215666/Larry_Page_s_first_blunder&quot;&gt;Mike Elgan&lt;/a&gt; at ComputerWorld helped me see it. "></outline>
			<outline created="Sat, 09 Apr 2011 16:24:49 GMT" pgfnum="6075" text="&lt;i&gt;Page's edict tells employees: &quot;Stop working on Google's mission and start working on Facebook's.&quot; &lt;/i&gt;"></outline>
			<outline created="Sat, 09 Apr 2011 16:25:58 GMT" pgfnum="6076" text="As we &lt;a href=&quot;http://www.google.com/search?q=site%3Ascripting.com+bing!&quot;&gt;used to say&lt;/a&gt; here on Scripting News -- &lt;i&gt;Bing! &lt;/i&gt;"></outline>
			<outline created="Sat, 09 Apr 2011 16:26:14 GMT" pgfnum="6077" text="When have we seen this before?"></outline>
			<outline created="Sat, 09 Apr 2011 16:45:54 GMT" pgfnum="6086" text="Heh."></outline>
			<outline created="Sat, 09 Apr 2011 16:26:35 GMT" pgfnum="6078" text="When &lt;i&gt;haven't&lt;/i&gt; we? :-)"></outline>
			<outline created="Sat, 09 Apr 2011 16:26:51 GMT" pgfnum="6079" text="This is the cycle of the tech industry. A company starts off scrappy, and against all odds, not only does it vanquish every startup of its generation, but it also takes the lead from the former incumbent. Then it grows big, hires lots of employees, many of them from the companies they defeated, and then are surprised when they &lt;i&gt;become&lt;/i&gt; the companies they defeated. "></outline>
			<outline created="Sat, 09 Apr 2011 16:40:31 GMT" pgfnum="6084" text="&lt;img src=&quot;http://scripting.com/images/2011/04/09/popcorn.gif&quot; width=&quot;145&quot; height=&quot;242&quot; border=&quot;0&quot; align=&quot;right&quot; hspace=&quot;15&quot; vspace=&quot;5&quot; alt=&quot;A picture named popcorn.gif&quot;&gt;Meanwhile a new crop sprouts, one of them rises to the top, and takes aim at the leader..."></outline>
			<outline created="Sat, 09 Apr 2011 16:28:28 GMT" pgfnum="6080" text="The founder, whose brilliance and tenacity and drive was what made the company surge past everyone else thinks he can do it again, only this time instead of leading a small team of banditos, he's running a fleet with aircraft carriers, battleships, supply lines. And btw, the company they took the lead from is still kicking around, and capable of making trouble. "></outline>
			<outline created="Sat, 09 Apr 2011 16:30:04 GMT" pgfnum="6081" text="We know how this story ends. The upstart takes the lead away from the incumbent. "></outline>
			<outline created="Sat, 09 Apr 2011 16:41:54 GMT" pgfnum="6085" text="Microsoft didn't take the graceful exit, which was to become a services company and banker, and fade into the background. But destiny forced them there anyway. (They thought their enemy was Netscape, but it turned out to be Google.) It was more of a struggle than it had to be. Same with IBM, before them. And now Google seems to be going that way. "></outline>
			<outline created="Sat, 09 Apr 2011 16:32:23 GMT" pgfnum="6082" text="There is of course the Steve Jobs story. But to go down that path, Google would have to return to its roots -- search -- and forget about dreams of being Facebook. ">
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