Obama can't make it personal

  Watching his press conference, he needs to say to the camera to the American people "Help me out here. Call your Congressman and ask him please let's get the debt ceiling cleared so I can get you your Social Security Check."
  On the other hand, he has been listening to Lakoff at least a bit, acting as the stern disciplined father.
  It's time for him to close the deal with the voters. He's missing it.