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		<title>Engaging with Irene</title>
		<dateCreated>Sun, 28 Aug 2011 01:55:11 GMT</dateCreated>
		<dateModified>Sun, 28 Aug 2011 19:53:09 GMT</dateModified>
		<ownerName>Dave Winer</ownerName>
		<ownerEmail>dave.winer@gmail.com</ownerEmail>
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		<outline created="Sun, 28 Aug 2011 01:55:11 GMT" ctSaves="17" flPreview="false" id="2011.08.27.1249" server="xmlrpc://cms.scripting2.com:5337/RPC2" storySerialNum="1249" text="Engaging with Irene" type="scripting2Post" url="http://scripting.com/stories/2011/08/27/engagingWithIrene.html" username="davewiner" versionClient="0.44" versionServer="0.44" whenLastSave="Sun, 28 Aug 2011 19:53:10 GMT">
			<outline created="Sun, 28 Aug 2011 01:46:19 GMT" pgfnum="9045" text="I'm sure I'm not alone &lt;a href=&quot;http://www.nytimes.com/projects/hurricanes/#!/2011/irene&quot;&gt;waiting&lt;/a&gt; out &lt;a href=&quot;http://www.google.com/search?q=irene&amp;hl=en&amp;safe=off&amp;prmd=ivnsul&amp;source=lnms&amp;tbm=isch&amp;ei=bqRZTvDgG4nWgQfSy-muDA&amp;sa=X&amp;oi=mode_link&amp;ct=mode&amp;cd=2&amp;ved=0CB0Q_AUoAQ&amp;biw=1170&amp;bih=998&quot;&gt;Irene&lt;/a&gt; with CNN and MSNBC on in the background, while I try to do other things, including Twitter, blogging, and a little light coding. (I'm playing with Twitter's &lt;a href=&quot;http://twitter.github.com/bootstrap/&quot;&gt;Bootstrap&lt;/a&gt; user interface kit. I'm really clicking on CSS and Javascript now, and having a lot of success.)"></outline>
			<outline created="Sun, 28 Aug 2011 01:47:43 GMT" pgfnum="9046" text="Anyway, Jeff Jarvis is &lt;a href=&quot;http://www.buzzmachine.com/2011/08/27/how-we-could-cover-storms/&quot;&gt;writing&lt;/a&gt; about the editorial content on CNN. "></outline>
			<outline created="Sun, 28 Aug 2011 01:59:11 GMT" pgfnum="9054" text="I'm thinking about the commercials."></outline>
			<outline created="Sun, 28 Aug 2011 01:48:16 GMT" pgfnum="9047" text="&lt;img src=&quot;http://scripting.com/images/2011/08/28/eggMcMuffin.gif&quot; width=&quot;125&quot; height=&quot;103&quot; border=&quot;0&quot; align=&quot;right&quot; hspace=&quot;15&quot; vspace=&quot;5&quot; alt=&quot;A picture named eggMcMuffin.gif&quot;&gt;You've got 65 million people at home, most people &lt;i&gt;not&lt;/i&gt; at parties (I imagine). Why isn't someone doing something creative with the commercials? Surely there must be things that people are thinking about now that they don't often think about. (Like hurricanes for example. Or the proper role of government. So much discourse is theoretical, now it's all very real. But strange. For me, living in NY is still weird. But living in NY with a huge hurricane coming our way. I didn't anticipate that. Like the earthquake we had last week.)"></outline>
			<outline created="Sun, 28 Aug 2011 01:49:34 GMT" pgfnum="9048" text="Advertisers, properly mobilized, could take an opportunity to &lt;i&gt;engage.&lt;/i&gt;"></outline>
			<outline created="Sun, 28 Aug 2011 01:49:53 GMT" pgfnum="9049" text="That's a word we know on the Internet, but I'm not sure it's sunk in with the TV medium."></outline>
			<outline created="Sun, 28 Aug 2011 01:50:11 GMT" pgfnum="9050" text="I watched the President's &lt;a href=&quot;http://www.whitehouse.gov/the-press-office/2011/08/27/weekly-address-observing-911-national-service&quot;&gt;weekly video&lt;/a&gt;. That's how desperate I am for anything current that's interesting. In the video, which is the first one I've watched, he talks about a spirit of volunteerism, and participating in civic life. He missed the opportunity to connect the hurricane to this spirit (he was talking about the 9/11 anniversary). "></outline>
			<outline created="Sun, 28 Aug 2011 02:08:55 GMT" pgfnum="9056" text="An aside, Irene seems a bit like 9/11, but more deliberative. In slow motion. And its scale is still unknown. There are a lot of things in NYC that aren't really nailed down. Cars. Construction sites. Imagine all those things floating. And NY Harbor is a massive body of water. Shielded, for sure (that's why NY is such a seaport). But the Narrows, the equivalent of the Golden Gate in San Francisco Bay, is permable. And the Hudson, which is really part of the harbor more than it is a river, could get wild. These are all very strange thoughts. "></outline>
			<outline created="Sun, 28 Aug 2011 01:51:19 GMT" pgfnum="9051" text="I thought back to the days just before President Obama took office, and how excited I was about how he might do something truly different with the people. A permanent mobilization of the electorate. Let's go back to the Peace Corps and reboot. But nothing came. He took office like any other President. "></outline>
			<outline created="Sun, 28 Aug 2011 02:02:22 GMT" pgfnum="9055" text="We're still waiting for the first President who &lt;i&gt;engages&lt;/i&gt; with the electorate using the medium we've worked so hard to build for them. "></outline>
			<outline created="Sun, 28 Aug 2011 01:52:21 GMT" pgfnum="9052" text="Reminds me of when I was young and we took buses to Washington to march against the war in Vietnam. I was one of the organizers, and I was the captain of a bus I was on, filled with students, parents, teachers, volunteers. I didn't know what I was supposed to do until the mother of one of my friends told me it was my job to give a peptalk, to get people all fired up about where we were going and why. I tried, but like Obama I wasn't ready."></outline>
			<outline created="Sun, 28 Aug 2011 02:11:49 GMT" pgfnum="9057" text="The President, like me, isn't comfortable in the role he's assumed. That's why people like Perry, I think. He's dangerous, and ill-prepared, but the guy is comfortable in his skin. Bad combination, imho."></outline>
			<outline created="Sun, 28 Aug 2011 02:14:53 GMT" pgfnum="9058" text="BTW, Google misses an opportunity to engage. I'm on Google Image Search, and want to share that search with people reading this blog post. I look around for a link to Google's URL shortener. Nowhere to be found. Aha! There's a &quot;share&quot; link in the &lt;a href=&quot;http://scripting.com/images/2011/08/27/share.gif&quot;&gt;upper right corner&lt;/a&gt; of my screen. Click it. Sigh. It's for sharing with Googlel Plus. And it's not for sharing the page I'm on (that would make too much sense) -- it wants me to paste in a URL. Hey -- I want to share &lt;i&gt;this&lt;/i&gt; page. Get a clue! :-)"></outline>
			<outline text="&lt;iframe width=&quot;300&quot; height=&quot;255&quot; src=&quot;http://www.youtube.com/embed/cBSv8Y-Gm-8&quot; frameborder=&quot;0&quot; allowfullscreen&gt;&lt;/iframe&gt;"></outline>
			<outline created="Sun, 28 Aug 2011 01:54:32 GMT" pgfnum="9053" text="Just some thoughts, now I'm going to get back to my boostrapping with Bootstrap! :-)"></outline>
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