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		<title>NYT growing the wrong way</title>
		<dateCreated>Sat, 04 Feb 2012 17:20:18 GMT</dateCreated>
		<dateModified>Sat, 04 Feb 2012 18:41:19 GMT</dateModified>
		<ownerName>Dave Winer</ownerName>
		<ownerEmail>dave.winer@gmail.com</ownerEmail>
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		<outline created="Sat, 04 Feb 2012 17:20:18 GMT" ctSaves="19" flPreview="false" id="2012.02.04.1637" server="xmlrpc://cms.scripting2.com:5337/RPC2" storySerialNum="1637" text="NYT growing the wrong way" type="scripting2Post" url="http://scripting.com/stories/2012/02/04/nytGrowingTheWrongWay.html" username="davewiner" versionClient="0.44" versionServer="0.44" whenLastSave="Sat, 04 Feb 2012 18:41:20 GMT">
			<outline created="Sat, 04 Feb 2012 17:11:55 GMT" pgfnum="12538" text="Henry Blodget and Kamelia Angelova wrote an inspiring &lt;a href=&quot;http://www.businessinsider.com/new-york-times-shrinks-2012-2&quot;&gt;piece&lt;/a&gt; in Business Insider about the &quot;incredible shrinking New York Times.&quot;"></outline>
			<outline created="Sat, 04 Feb 2012 17:13:54 GMT" pgfnum="12539" text="They inspired me to try to connect the dots for the Times management, once again. There is a solution to the puzzle, but it requires some radical redirection of attention. "></outline>
			<outline created="Sat, 04 Feb 2012 17:14:51 GMT" pgfnum="12540" text="Here are the dots."></outline>
			<outline created="Sat, 04 Feb 2012 17:15:00 GMT" pgfnum="12541" text="Tumblr is &lt;a href=&quot;http://www.nytimes.com/2012/02/02/business/media/tumblr-hires-writers-to-cover-itself.html?_r=1&quot;&gt;hiring reporters&lt;/a&gt; to cover itself.">
				<outline created="Sat, 04 Feb 2012 17:21:10 GMT" pgfnum="12548" text="Rex Hammock, my very good friend, &lt;a href=&quot;http://www.rexblog.com/2012/02/02/43775&quot;&gt;says&lt;/a&gt; it's not new, but it &lt;i&gt;is&lt;/i&gt; new. It's not just an company covering its users, it's a blogging community covering itself."></outline>
				<outline created="Sat, 04 Feb 2012 17:32:21 GMT" pgfnum="12550" text="Back in the old days of blogging we called this &quot;watching them watch us watch them watch us watch them watch us etc.&quot;"></outline>
				<outline created="Sat, 04 Feb 2012 17:21:41 GMT" pgfnum="12549" text="We actually started to do this, in a formal way, at UserLand, but it was way early, and we didn't follow through. I believe that Tumblr has the resources to do it right."></outline>
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			<outline created="Sat, 04 Feb 2012 17:15:14 GMT" pgfnum="12542" text="Reddit is doing a great &lt;a href=&quot;http://www.reddit.com/r/IAmA/comments/p9knf/iama_author_of_a_new_book_about_barack_and/&quot;&gt;interview&lt;/a&gt; of a NYT reporter who wrote a book about the Obama Administration. Brian Stelter, a reporter for the Times &lt;a href=&quot;https://twitter.com/#!/brianstelter/status/165838069130477568&quot;&gt;says&lt;/a&gt; it's the best interview of her he's seen. (She's done a lot of interviews lately.)"></outline>
			<outline created="Sat, 04 Feb 2012 17:16:03 GMT" pgfnum="12543" text="Last &lt;a href=&quot;https://twitter.com/#!/mathewi/status/163375566949597184&quot;&gt;weekend&lt;/a&gt; at a conference in NYC, Stelter said &lt;a href=&quot;http://scripting.com/stories/2009/05/15/sourcesGoDirect.html&quot;&gt;Sources Go Direct&lt;/a&gt; keeps him up at night."></outline>
			<outline created="Sat, 04 Feb 2012 17:16:21 GMT" pgfnum="12544" text="Facebook will soon go public with so much cash being generated, and the Times could have &lt;i&gt;been&lt;/i&gt; Facebook. But they keep missing that the economics of news is rapidly changing. They erected a &lt;a href=&quot;http://scripting.com/stories/2010/12/12/thePaywallMayBeJournalisms.html&quot;&gt;Maginot Line&lt;/a&gt; to try once more to insist that there has been no change. But it's just keeping them from growing."></outline>
			<outline created="Sat, 04 Feb 2012 17:17:44 GMT" pgfnum="12545" text="&lt;img src=&quot;http://scripting.com/images/2012/02/04/phone.jpg&quot; width=&quot;145&quot; height=&quot;94&quot; border=&quot;0&quot; align=&quot;right&quot; hspace=&quot;15&quot; vspace=&quot;5&quot; alt=&quot;A picture named phone.jpg&quot; class=&quot;storyImage&quot;&gt;The function of a newsroom in the future is to coordinate the voices of the world to produce a coherent news product. That job will be done in very much the model that Tumblr is doing it. You could have started with a blogging community or you could have started with a news organization, but they're both heading to the same place. "></outline>
			<outline created="Sat, 04 Feb 2012 17:18:41 GMT" pgfnum="12546" text="The Times of course has the best newsroom. So why don't they evolve a blogging platform like Tumblr's? They should have. I've been begging them to do it since the mid-90s. There's still time to gather some of the leftover energy in the web, and to be prepared to catch some of the deserters when Facebook, Tumblr, Twitter et al stumble at growing into the space formerly occupied exclusively by the Times, Wash Post, etc."></outline>
			<outline created="Sat, 04 Feb 2012 17:20:07 GMT" pgfnum="12547" text="But less time remains all the time."></outline>
			<outline created="Sat, 04 Feb 2012 18:28:46 GMT" pgfnum="12553" text="Update: The social media editor of the Times &lt;a href=&quot;https://twitter.com/#!/lexinyt/status/165856771964018689&quot;&gt;read&lt;/a&gt; the piece. Apparently she &lt;a href=&quot;http://scripting.com/images/2012/02/04/hyperbole.jpg&quot;&gt;doubts&lt;/a&gt; that the Times could have been Facebook. Why? I think it could have been a lot more. Actually I still believe it could be a lot more. "></outline>
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