Wed, 29 Feb 2012 22:41:42 GMT Wed, 29 Feb 2012 22:49:08 GMT Dave Winer dave.winer@gmail.com 1 1 127 874 1118 1817 <script> function ec (id, showClassName, urlExpand, urlCollapse) { var imgId = 'img_'+ id; if (document.getElementById (id).className == 'hide') { document.getElementById (id).className = showClassName; document.getElementById (imgId).src = urlCollapse; } else { document.getElementById (id).className = 'hide'; document.getElementById(imgId).src = urlExpand; } } </script> <style> .divOutlineBody { padding: 0; margin-left: -16px; } .divOutlineList { margin-left: 0; padding-left: 0; text-indent: 0; } .divOutlineItem { margin-left: 16px; } .spanOutlineText { cursor: pointer; float: none; margin-left: 0; color: black; } .show { display: block; } .hide { display: none; } img.expandIcon { position: relative; left: -16px; margin-right: -16px; padding: 0; border: 0; height: 16px; width: 16px; } </style> <div class="divOutlineBody"> <div class="divOutlineList" style="padding-left: 0;"> <div class="divOutlineItem" style="padding-bottom: 10px;"><span class="spanOutlineText" style="font-family: Georgia; font-size: 18px; line-height: 140%;">Must remember to write a blog post about this.</span><a name="mustRememberToWriteABlogPostAboutThis">&nbsp;</a><a href="#mustRememberToWriteABlogPostAboutThis"><img src="http://scripting.com/images/2001/09/20/sharpPermaLink3.gif" class="imgBlogpostPermalink" width="6" height="9" border="0" alt="permalink"></a></div> <div class="divOutlineItem" style="padding-bottom: 10px;"><span class="spanOutlineText" style="font-family: Georgia; font-size: 18px; line-height: 140%;">The tech industry has been absorbed by the ad industry, and vice versa.</span><a name="theTechIndustryHasBeenAbsorbedByTheAdIndustryAndViceVersa">&nbsp;</a><a href="#theTechIndustryHasBeenAbsorbedByTheAdIndustryAndViceVersa"><img src="http://scripting.com/images/2001/09/20/sharpPermaLink3.gif" class="imgBlogpostPermalink" width="6" height="9" border="0" alt="permalink"></a></div> <div class="divOutlineItem" style="padding-bottom: 10px;"><span class="spanOutlineText" style="font-family: Georgia; font-size: 18px; line-height: 140%;">However, there is, imho, still room for a tech industry that is not merged with the ad industry.</span><a name="howeverThereIsImhoStillRoomForATechIndustryThatIsNotMergedWithTheAdIndustry">&nbsp;</a><a href="#howeverThereIsImhoStillRoomForATechIndustryThatIsNotMergedWithTheAdIndustry"><img src="http://scripting.com/images/2001/09/20/sharpPermaLink3.gif" class="imgBlogpostPermalink" width="6" height="9" border="0" alt="permalink"></a></div> <div class="divOutlineItem" style="padding-bottom: 10px;"><span class="spanOutlineText" style="font-family: Georgia; font-size: 18px; line-height: 140%;">In fact, if we want to have a tech industry at all, we'd better invest in the "other" one, because advertising isn't much to bet on long-term. Seriously.</span><a name="inFactIfWeWantToHaveATechIndustryAtAllWedBetterInvestInTheOtherOneBecauseAdvertisingIsntMuchToBetOnLongtermSeriously">&nbsp;</a><a href="#inFactIfWeWantToHaveATechIndustryAtAllWedBetterInvestInTheOtherOneBecauseAdvertisingIsntMuchToBetOnLongtermSeriously"><img src="http://scripting.com/images/2001/09/20/sharpPermaLink3.gif" class="imgBlogpostPermalink" width="6" height="9" border="0" alt="permalink"></a></div> <div class="divOutlineItem" style="padding-bottom: 10px;"><span class="spanOutlineText" style="font-family: Georgia; font-size: 18px; line-height: 140%;">I had this flash reading a <a href="http://techcrunch.com/2012/02/29/foursquare-is-doing-big-things-so-existing-investor-spark-capital-buys-50m-of-employee-stock/">TechCrunch piece</a> about Foursquare. It hit me that Dennis has been getting his education in advertising for the last few years. Now instead of talking features for users he talks about features for advertisers. </span><a name="iHadThisFlashReadingAAHrefhttptechcrunchcom20120229foursquareisdoingbigthingssoexistinginvestorsparkcapitalbuys50mofemployeestocktechcrunchPieceaAboutFoursquareItHitMeThatDennisHasBeenGettingHisEducationInAdvertisingForTheLastFewYearsNowInsteadOfTalkingFeaturesForUsersHeTalksAboutFeaturesForAdvertisers">&nbsp;</a><a href="#iHadThisFlashReadingAAHrefhttptechcrunchcom20120229foursquareisdoingbigthingssoexistinginvestorsparkcapitalbuys50mofemployeestocktechcrunchPieceaAboutFoursquareItHitMeThatDennisHasBeenGettingHisEducationInAdvertisingForTheLastFewYearsNowInsteadOfTalkingFeaturesForUsersHeTalksAboutFeaturesForAdvertisers"><img src="http://scripting.com/images/2001/09/20/sharpPermaLink3.gif" class="imgBlogpostPermalink" width="6" height="9" border="0" alt="permalink"></a></div> <div class="divOutlineItem" style="padding-bottom: 10px;"><span class="spanOutlineText" style="font-family: Georgia; font-size: 18px; line-height: 140%;">Yes, I'm sure there's a lot of money in this. But it wasn't why I got into tech. I don't like advertising very much. I don't mind if it's funny (like the E-trade ads with the kids) but much of what passes for advertising these day is pretty humiliating, for everyone involved. </span><a name="yesImSureTheresALotOfMoneyInThisButItWasntWhyIGotIntoTechIDontLikeAdvertisingVeryMuchIDontMindIfItsFunnyLikeTheEtradeAdsWithTheKidsButMuchOfWhatPassesForAdvertisingTheseDayIsPrettyHumiliatingForEveryoneInvolved">&nbsp;</a><a href="#yesImSureTheresALotOfMoneyInThisButItWasntWhyIGotIntoTechIDontLikeAdvertisingVeryMuchIDontMindIfItsFunnyLikeTheEtradeAdsWithTheKidsButMuchOfWhatPassesForAdvertisingTheseDayIsPrettyHumiliatingForEveryoneInvolved"><img src="http://scripting.com/images/2001/09/20/sharpPermaLink3.gif" class="imgBlogpostPermalink" width="6" height="9" border="0" alt="permalink"></a></div> <div class="divOutlineItem" style="padding-bottom: 10px;"><span class="spanOutlineText" style="font-family: Georgia; font-size: 18px; line-height: 140%;">Like the ads in front of movies, and the ads they play during breaks at NBA games. Why? I paid $200 for my seat. If I paid $225 could I have it without the ads?</span><a name="likeTheAdsInFrontOfMoviesAndTheAdsTheyPlayDuringBreaksAtNbaGamesWhyIPaid200ForMySeatIfIPaid225CouldIHaveItWithoutTheAds">&nbsp;</a><a href="#likeTheAdsInFrontOfMoviesAndTheAdsTheyPlayDuringBreaksAtNbaGamesWhyIPaid200ForMySeatIfIPaid225CouldIHaveItWithoutTheAds"><img src="http://scripting.com/images/2001/09/20/sharpPermaLink3.gif" class="imgBlogpostPermalink" width="6" height="9" border="0" alt="permalink"></a></div> <div class="divOutlineItem" style="padding-bottom: 10px;"><span class="spanOutlineText" style="font-family: Georgia; font-size: 18px; line-height: 140%;">Oh well, looks like I went ahead and wrote the blog post. :-)</span><a name="ohWellLooksLikeIWentAheadAndWroteTheBlogPost">&nbsp;</a><a href="#ohWellLooksLikeIWentAheadAndWroteTheBlogPost"><img src="http://scripting.com/images/2001/09/20/sharpPermaLink3.gif" class="imgBlogpostPermalink" width="6" height="9" border="0" alt="permalink"></a></div> </div> </div>