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		<title>A Doc Searls irony</title>
		<dateCreated>Sat, 07 Apr 2012 18:46:31 GMT</dateCreated>
		<dateModified>Sat, 07 Apr 2012 20:53:33 GMT</dateModified>
		<ownerName>Dave Winer</ownerName>
		<ownerEmail>dave.winer@gmail.com</ownerEmail>
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		<outline created="Sat, 07 Apr 2012 18:46:31 GMT" ctSaves="8" flPreview="false" id="2012.04.07.1752" server="xmlrpc://cms.scripting2.com:5337/RPC2" storySerialNum="1752" text="A Doc Searls irony" type="scripting2Post" url="http://scripting.com/stories/2012/04/07/aDocSearlsIrony.html" username="davewiner" versionClient="0.44" versionServer="0.44" whenLastSave="Sat, 07 Apr 2012 20:53:33 GMT">
			<outline created="Sat, 07 Apr 2012 18:43:51 GMT" pgfnum="13487" text="Doc is one of the most pious of the Popes of the Free Internet. That's why this story is so funny, not in a &lt;a href=&quot;http://betsydevine.com/blog/&quot;&gt;ha-ha way&lt;/a&gt;, but in a Gee life sure is strange way. "></outline>
			<outline created="Sat, 07 Apr 2012 18:44:47 GMT" pgfnum="13488" text="1. I went to the Harvard Business Review page to &lt;a href=&quot;http://reg.accelacomm.com/servlet/Frs.frs&quot;&gt;download&lt;/a&gt; a &lt;a href=&quot;http://reg.accelacomm.com/servlet/Frs.frs?Context=LOGENTRY&amp;Source=source&amp;Source_BC=72&amp;Script=/LP/40148208/reg&amp;&quot;&gt;free excerpt&lt;/a&gt; from his upcoming book, &lt;a href=&quot;http://www.amazon.com/The-Intention-Economy-Customers-Charge/dp/1422158527&quot;&gt;The Intention Economy&lt;/a&gt;."></outline>
			<outline created="Sat, 07 Apr 2012 18:45:11 GMT" pgfnum="13489" text="2. &lt;a href=&quot;http://hbr.org/product/the-intention-economy-when-customers-take-charge/an/12789-HBK-ENG?referral=01240&quot;&gt;I clicked&lt;/a&gt; on a link to &lt;a href=&quot;http://hbr.org/product/the-intention-economy-when-customers-take-charge/an/12789-HBK-ENG?Ntt=Doc+Searls&quot;&gt;buy the book&lt;/a&gt;."></outline>
			<outline created="Sat, 07 Apr 2012 18:45:19 GMT" pgfnum="13490" text="3. Before I could buy it, I had to read an ad for something unrelated. "></outline>
			<outline created="Sat, 07 Apr 2012 18:45:35 GMT" pgfnum="13491" text="Now that's a bad advertising strategy. You got the customer hooked, reaching into his pocket for the credit card, and you show him an ad for something else. Hello. "></outline>
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