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		<title>McLuhan was as prescient as Postel</title>
		<dateCreated>Tue, 24 Apr 2012 16:25:02 GMT</dateCreated>
		<dateModified>Tue, 24 Apr 2012 16:33:58 GMT</dateModified>
		<ownerName>Dave Winer</ownerName>
		<ownerEmail>dave.winer@gmail.com</ownerEmail>
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		<outline created="Tue, 24 Apr 2012 16:25:02 GMT" ctSaves="8" flPreview="false" id="2012.04.24.1779" server="xmlrpc://cms.scripting2.com:5337/RPC2" storySerialNum="1779" text="McLuhan was as prescient as Postel" type="scripting2Post" url="http://scripting.com/stories/2012/04/24/mcluhanWasAsPrescientAsPos.html" username="davewiner" versionClient="0.44" versionServer="0.44" whenLastSave="Tue, 24 Apr 2012 16:33:58 GMT">
			<outline created="Tue, 24 Apr 2012 16:19:39 GMT" pgfnum="13746" text="&lt;img src=&quot;http://scripting.com/images/2012/04/24/pigOnTv.gif&quot; width=&quot;145&quot; height=&quot;114&quot; border=&quot;0&quot; style=&quot;float: right; padding-left: 15px; padding-bottom: 5px; padding-top: 10px; padding-right: 15px;&quot; alt=&quot;A picture named pigOnTv.gif&quot;&gt;Fred Wilson really &lt;a href=&quot;http://www.avc.com/a_vc/2012/04/what-if-web-and-mobile-apps-are-like-tv-shows.html&quot;&gt;started&lt;/a&gt; an interesting thread. "></outline>
			<outline created="Tue, 24 Apr 2012 16:19:53 GMT" pgfnum="13747" text="&lt;a href=&quot;http://www.rexblog.com/2012/04/24/47538&quot;&gt;It continues&lt;/a&gt; over on Rex Hammock's blog. "></outline>
			<outline created="Tue, 24 Apr 2012 16:20:01 GMT" pgfnum="13748" text="He says that everything is programming. That you have TV itself and you have shows. People may have thought I Love Lucy or Johnny Carson were bigger than a TV show, but in the end they weren't. Are the companies Fred helps get started really companies, or are they really shows? To which I said -- they're &lt;a href=&quot;http://scripting.com/stories/2012/04/21/notTvShowsRockBands.html&quot;&gt;rock bands&lt;/a&gt;. "></outline>
			<outline created="Tue, 24 Apr 2012 16:21:31 GMT" pgfnum="13749" text="But there's more to it."></outline>
			<outline created="Tue, 24 Apr 2012 16:21:34 GMT" pgfnum="13750" text="Sometimes things that are TV shows have features which are sucked down into the medium. It's how there's a continuity between the TV of Lucy and the TV of Linsanity (which is thoroughly captivating TV, even though Lin himself has been sidelined). The platform is shifting and adopting features from its programming."></outline>
			<outline created="Tue, 24 Apr 2012 16:22:13 GMT" pgfnum="13751" text="Podcasting, RSS, blogging, YouTube, I would argue Angry Birds and Twitter -- all become part of what the Internet is, but they started out as programming. Before that Compuserve, MCI Mail, AOL. AppleLink. Craig's List. MySpace. And on and on. Each came out as a program, then became part of the platform. "></outline>
			<outline created="Tue, 24 Apr 2012 16:22:21 GMT" pgfnum="13752" text="&lt;img src=&quot;http://scripting.com/images/2012/04/24/trickyDick.gif&quot; width=&quot;145&quot; height=&quot;85&quot; border=&quot;0&quot; style=&quot;float: right; padding-left: 15px; padding-bottom: 5px; padding-top: 10px; padding-right: 15px;&quot; alt=&quot;A picture named trickyDick.gif&quot;&gt;Look at how magazines as a platform have changed. It used to be a gatekeeper model. Now lists like Time's 100 most &lt;a href=&quot;http://scripting.com/stories/2012/04/19/timesHundredMostInfluentia.html&quot;&gt;influential&lt;/a&gt; are revealing because they have become jokes, anachronisms. Why did we care who influenced the editors of Time? Becuase that was the only path to fame. Now there are so many other paths to fame. "></outline>
			<outline created="Tue, 24 Apr 2012 16:23:33 GMT" pgfnum="13753" text="Postel said be liberal in what you understand and conservative in what you say. You could think of that as the law of platforms as much as it is about interop."></outline>
			<outline created="Tue, 24 Apr 2012 16:23:50 GMT" pgfnum="13754" text="McLuhan said The Medium Is The Message. It's really the same idea."></outline>
			<outline created="Tue, 24 Apr 2012 16:28:51 GMT" pgfnum="13756" text="Said another way..."></outline>
			<outline created="Tue, 24 Apr 2012 16:24:22 GMT" pgfnum="13755" text="We're &lt;a href=&quot;http://scripting.com/2006/07/09.html#countthesteps&quot;&gt;paving&lt;/a&gt; cow paths. "></outline>
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