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Sir Alec Issigonis: "A camel is a horse designed by committee."   Bert Bos: "'Design by committee' has a bad name (specs that are a patchwork of inconsistent solutions, often redundant, and thus too big and too hard to learn), but in reality it doesn't automatically produce bad results." Mark Twain: "In the first place, God made idiots. That was for practice. Then he made school boards."  Robert Heinlein: "An artist can look at a pretty girl and see the old woman she will become. A better artist can look at an old woman and see the pretty girl she used to be. A great artist can look at an old woman, portray her exactly as she is, and force the viewer to se the pretty girl she used to be, more than that, he can make anyone with the sensitivity of an armadillo see that this lovely young girl is still alive, prisoned inside her ruined body. He can make you feel the quiet endless tragedy that there was never a girl born who ever grew older than eighteen in her heart." Rob Fahrni: "If Blogger would implement the MetaWeblog API I could get titles to show up in my posts without editing my entries from their web UI." William Grosso: "I like RSS, but I have reservations." STkoutline imports and exports OPML files. Two years ago a couple of jokes, suitable for the whole family. How to name a product  1. Make a list of adjectives that apply to the product, things you want to convey in the name. If you don't have such a list you'll never know how to judge the potential names you come up with. 2. Using a thesaurus look up some of the adjectives. Let your mind wander. It's important to play at this stage. Think of people who exemplify the traits listed in step 1. Think of places. Historical periods. Don't be linear. Call a friend and read off the list in step 1 and ask them to blurt out any words they think of. Make up words that convey the adjectives. 3. Now go into evaluative mode on the list from step 2. Cross off words that are descriptive. Those won't pass muster as trademarks. Keep proper names. Made-up words are especially good. At any point you can jump back to step 1 or 2, and add to your lists. (In fact if you don't I suspect your process isn't working very well.) 4. Look up the words from step 3 on a search engine. Cross off names that are products, formats, standards, or in any way are associated with your industry, no matter how remote. Save yourself grief later. 5. Pass the list from step 4 over to a trademark attorney to check them in the USPTO database. |
 
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© Copyright 1997-2005 Dave Winer. The picture at the top of the page may change from time to time. Previous graphics are archived. Previous/Next |
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