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The schedule for Wikimania. It starts tomorrow. TechCrunch starts a job site, a listing is $200 for a month. News.com: Wikipedia bans Stephen Colbert. Scott Rosenberg wonders why Technorati is "so unstable." Marc Canter: "PeopleAggregator is for people who want to build and run social networks." I'm at LaGuardia, where it's still sweltering, even in the air conditioned terminal you can't avoid the heat outside (100-plus). I'm waiting for a flight to Boston, and checked the temperature there, and see that it's just 73. Can't wait to get there! A Google engineer, Mihai Parparita, ranked the most popular namespaces used in feeds. It was 104 degrees yesterday when I took this picture of the New York Stock Exchange. The same scene, in a movie. Jamie Parks, driving with his girlfriend from Austin to Cambridge for Wikimania, has made it to Nashville. Two friends, Robert and Patrick Scoble, embark on a fantastic road trip today, from the Bay Area to Livingston, Montana. I've done the drive myself, in the opposite direction, and it's a great one. Lots of fantastic scenery and lots of empty miles on great roads to space out and relax in. Wish I was along for the ride, but Wikimania should be pretty cool, esp if the heat wave breaks, as it's predicted to. Tomorrow's high in Cambridge is forecast at 81. Man, that's coooool. Making money with ads? Not much longer...
An example. As you know, I'm in the process of buying a house (the closing is a week from tomorrow), so I do a lot of email with my mortgage broker, accountant, realtor, insurance agents. They're all using email these days, so there's less phone tag, and it's easier to compare offers, juggling details is possible, even while I'm traveling. Last time I bought a house, in 1992, it wouldn't have been possible to go to NY and Boston in the week before the closing, but you can do it now. So every time I get an email from one of these people, Google shows me ads for their competitors. I get an email from my accountant, ads from other accountants appear in the margin. My insurance agent sends me a quote, and links to other insurance agents appear. This is per the design of Internet advertising, but it's pointless. If I wanted information about competitors I know how to use the search engine, and I would go look them up (as I did when I was getting started). That's the key point, we are seeking out commercial information all the time, as we live our lives in a material society. All day every day. I have to go into the city in an hour or so, and I used Google to decide to take a bus instead of calling a cab to take me to the subway station. I was able to estimate the cab fare, and since I don't live in NY and they keep changing the bus fare, I was able to find out how many quarters I needed to get on the bus (eight). It may seem trivial to you, but it wasn't to me. They require exact change. Now did any of the ads I've seen in the last hour get me that information? No. When they finish the process of better and better targeted advertising, that's when the whole idea of advertising will go poof, will disappear. If it's perfectly targeted, it isn't advertising, it's information. Information is welcome, advertising is offensive. Who wants to pay to create information that's discarded? Who wants to pay to be a nuisance? Wouldn't it be better to pay to get the information to the people who want it? Are you afraid no one wants your information? Then maybe you'd better do some research and make a product that people actually want to know about. At a meeting yesterday, at a famous media company, to illustrate this point, which can be a little subtle today, but will be making people billions in a couple of years, I pointed to my computer and my Blackberry. I said maybe Apple would provide software that made the Blackberry work as well as the iPod works with a Mac, but I wouldn't hold my breath. Then I pointed to something I noticed, another person in the meeting had a Blackberry and a Mac too. Amazing that we would both be customers for the same product that doesn't exist, and isn't likely to exist, the way things are going.
I've been singing this song since 2000. I think we're almost there. I saw that Microsoft, Google and Yahoo are banding together to fight click-fraud. That's about as likely to work as the fight in the 80s to stop people from copying copy-protected software. The incentive to defraud is too great. And who's frauding who, I think it's the companies that take your money to hitch your message on "content" where it isn't welcome. Imagine taking people's money to turn their products into a nuisance. The kids being born today won't believe it used to work this way.
Yogi Berra: "You can observe a lot just by watching."
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