Wednesday, March 27, 2013; 11:13:24 AM Eastern
An open note to tech press/bloggers
- We just did a great rollout, the product is fantastic. This is going to move tech in a new direction. It'll create new standards. I'm absolutely sure of it.
- Yet, even with my track record as one who leads change in technology, the release of this software has gotten almost no note from leading tech bloggers and reporters.
- That's okay, because it'll happen without them. Last time I pushed something through, it didn't get support from the press either. And the time before that. We can make it happen without their help.
- I think they're comfortable with big software ideas coming from big companies. But I can't make change happen within the context of a big corporation. Too much second-guessing, too many strategy taxes, too many phony business models. So I choose to do it as an independent.
I think software is like other creative arts -- music, architecture, cooking, even design of everyday things like bikes and clothes. It takes a relentless focus on the act of using, and what kind of effect you want to create. Learning from others, and stealing from the best. Only. ;-)- We can do it on our own but it would be easier if we got help from influencers and gatekeepers. So if you like anything that I helped bring about, blogging, RSS and podcasting and a few other things, please have a look at Little Outliner. It's a little product, yes -- but one with very big ambitions. ;-)
- These are early days, the product is very simple, and well-documented. We went to great lengths to make it easy to understand.
- Helping users understand new relevant technology is what you do, after all.
- PS: I did not include comments on this post because this is the kind of thing that attracts a lot of trolls.
- PPS: To users, this is why you haven't heard much about Little Outliner in the tech press. There's nothing wrong with the product.