Steam!Wednesday, January 8, 1997 by Dave Winer. Goood morning! Apple hasn't bought a song yet, but yesterday they came close. One of my favorite musicians, Peter Gabriel, was on stage. Oh man I was hoping he'd play a tune for us. Remember that Microsoft bought the Stones 'Start It Up' as the theme of the transition from Windows 3.1 to Windows 95. Good move. Gabriel's 'Steam' would have made a grrrreat theme song! Tongue in cheek, a little self-deprecating humor, especially expressed in music, never hurt. "How you feel can make it real! Real is anything you can see." Yeah! I like it. Hey -- I'm in tradeshow mode, getting just a little sleep, lots of talking, dancing and just a little thinking and reflecting. Listening to Peter Gabriel this morning. Steam! Totally. A moving target
Apple is a moving target, but they're moving in the right direction. Doing more listening and assimilating. I can see much of what I've been asking for in the new direction statements, and even some things I like that I haven't asked for. Everyone wants Apple to win, but we don't expect it. Apple is like the Mets. If you don't remember what happened with the Mets, check out The Baseball God, 4/24/95. I'm not predicting success, because out there in the user's land, the Mac is under a lot of pressure. This world is getting smaller. How much smaller can it get and still sustain a big platform vendor and lots of developers? Hey, it's a long shot, but it's worth a bet. Muhammad Ali
A lot of people asked why Muhammad Ali was there yesterday. My little kid, the one inside me, was inspired. I'm the greatest! Float like a butterfly, sting like a bee. I remember and admire the young Ali. He's still there, pretty and arrogant, and right! I think it was a great move. Symbols are memorable, words fade. I'll remember sitting four rows back from the Great One for the rest of my life. Steve Jobs
I also think I'll remember the return of Steve Jobs, for different reasons. No one asked why Jobs was there yesterday, but I'll answer the question anyway. It's a transition. Jobs, the father of the Next operating system, passed off to Amelio and his team, for better or worse. It's out of his hands now, and that's appropriate. He gave the standard Next pitch, one final time. Now comes the struggle, as his team, lead by Avi, negotiates the real deal. What will the new Mac OS look like? We have some pictures, but lots of boxes need filling in. Developers who think on their feet, who move quickly and are flexible, will find that they can play a significant role in the attempted revival. Power is up for grabs if you're powerful. Vaccuums everywhere you look. Steam! Cooool. Lower the pressure, and water turns into steam at a lower temperature. In a vaccuum all there is is steam. The developer story
So, if you're a Mac developer, wanting to invest in Apple platforms in early 1997, which API would you develop for? I asked this question at yesterday's press conference. The answer was on the right track, but it wasn't the answer I wanted to hear. Apple's CTO, Ellen Hancock, hancock@apple.com, said that if you're shipping a product in 1997, you should use the Mac OS APIs, but if the shipment is planned for after that, she believed that the Next APIs are the way to go. More flexibility than Apple of the past. During the last API transition, from System 6 to System 7, believe it or not, Apple asked developers not to ship products at all! "If you must..." they said. Ohhhh. Not a good thing for a platform vendor to say to developers. It spoils all the fun. Hancock's answer was better, but the best answer would have been: "We're delighted that you're investing in an Apple platform. Look at all your options, make the best decision for you and your customers. If your market and technology are well-served by the features of System 7, by all means, use those APIs. If it makes more sense to use the Next APIs, go for it. Either way, we support and thank you for your investment in our platforms and for your trust of Apple." It's important that the platform vendor not take a side counter to the interests of its developers. We're sentient beings, our realities add a lot to the mix. Some would say they're everything! So if a developer chooses to stay with System 7, as many will, it would be a good idea for Apple to align their interests to be compatible with such a choice. Anyway, Apple is listening well now, so I'm confident that we will be able to get this worked out in a positive way. Sun
Jim Barksdale from Netscape, Kim Polese of Marimba and Eric Schmidt of Sun all appeared on stage in support of Apple. They were all great -- positive statements for the future, an assurance that the Mac will be well-supported by companies with high PE ratios. Lots of headroom -- shared with the platform with collapsing ceilings. This is good, very much along the lines of what I've been asking for. Let's work together. We're all more powerful if other people are empowered. Let's have fun! I say (and have said many times) and that sentiment was echoed in the presentations from Barksdale, Polese and Schmidt. I was lucky, during the press conference, I sat across a small aisle from Schmidt. We exchanged whispers and I got a better picture of how compatible our interests are. I gave him my phone number. I want to visit Sun and see how we can create better connections between Mac web developers and Sun's Java and server platforms. A Solaris version of Frontier? Yeah, I'd like to see that happen. Better system support for Java code? Makes sense to me. Power is where you imagine it. The world can be reshaped, if you want it to. A hug for Gil
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