Evan Williams says we're all going to publish on Facebook and Medium.
I have a few things to say about that.
I see both sides of this one, Dave. In the end it's not about where you write, it's about who reads it. To have impact - to *matter* in the conversation - a writer needs readers. You've earned yours over time, and invested time and energy building a platform people follow on the "open web." While I'd like to believe traffic flows to content worthy of attention (at least over the long run) the fact is there are lots of people with something substantive to contribute on a given topic or question who lack either the skill or the sustained will required to be visible. Platforms like Medium help, combining a social overlay with powerful and well-integrated discovery features.
I guess I don't like it when people like Evan, who made so much money on the open web, is so misleading about who his competition is. His service is dwarfed by Facebook. That's his competition, and that's why he has lost. Instead he picks on the web, that has no marketing budget, can't hire analysts, or buy coverage in Re/Code. That's weak, unfair, selfish, and needs to be exposed. He's got his money. He can't make any more off kicking the open web, that's been mined. He doesn't have the guts to admit he lost to Facebook, but that's what happened.
It's more or less exactly what the tech insiders did in their marketing campaign against RSS. Easy to attack, because its only marketing tool is its own existence, which is insurmountable. The web is even bigger than RSS.