Thanks to Rex Hammock for the pointer to Safari Reader, a new feature announced by Apple yesterday.  

Seems it's going to be very controversial.  

From the product fact sheet: "Safari Reader removes annoying ads and other visual distractions from online articles." 

The ads are definitely getting annoying, but it seems to me people have the right to control the visual presentation of their own writing. On the one hand. 

On the other hand, maybe authors should take this as an opportunity to receive a clue. There must be significant demand for this feature or Apple wouldn't have put it in their browser. Perhaps you should reduce the clutter in your web pages on your own.  

Just a thought. ">