This diagram helps illustrate what Sources Go Direct is about.
The PR people introduced execs to reporters. The PR people briefed the analysts who were then interviewed by reporters to provide "objective" insights. The users were consulted for their perspective. It was a nice orderly world. Money flowed from the companies to the PR people to the analysts. The users got raises and bonuses for being leaders in their industry. Eyeballs watched. Targets were influenced. Dollars flowed. It was a business. But often the ideas got lost on their way through all the middlemen.