Click here to show or hide the menubar.

Home >  Archive >  2010 >  June >  14

Previous / Next

People don't read. What I'm doing about it.
By Dave Winer on Monday, June 14, 2010 at 6:55 AM.

Sometime in the last decade I realized that most people weren't reading my stuff. permalink

I don't mean this in the obvious way. There are 6 billion people on the planet and perhaps 0.00001 percent have even heard of Scripting News. That's not what I mean (though it's true). permalink

What I mean is that, even of the people who "read" what I write, either on the blog or in RSS, the vast majority just skim, if they do that.  permalink

An author can tell.  permalink

So when people say that clicking on a little plus sign next to the text to get more is too much work, I think -- how ridiculous -- this person probably isn't even reading my stuff.  permalink

I think what they're really saying is that if the text is hidden, they can't skim it. Aha! Now, for me, the guy who just spent an hour writing the post you're not even willing to spend a few seconds with, that's a feature not a bug. <img src="> permalink

I don't really want the skimmers. What I want is to get my ideas "out there" so other people can do things with them. If the words only act as magnets for your canned pitch, then nothing happened, and it's not worth the effort. permalink

So a speed bump that rewards people who do read is a good thing, not a bad one.  permalink

PS: Check out the previous post for an idea of the art that might be possible with sub-text. permalink

PPS: Sub-text actually makes it easier for skimmers, if they really want to understand what the author is saying. The background stuff is tucked away it just presents the top-level ideas. permalink

RSS feed for Scripting News
This site contributes to the community river.

© Copyright 1997-2012 Dave Winer. Last update: Monday, June 14, 2010 at 1:52 PM Eastern. Last build: 8/26/2012; 5:47:31 PM. "It's even worse than it appears."

RSS feed for Scripting News

Previous / Next