An example. Get a celeb or pol to suggest that candidate (or President) Obama might not have been born in the United States. Vary the story over time. Get a new celeb. Or a new pol. Every variance must be reported by ABC, NBC, CBS, CNN, Fox, MSNBC. Each saying of course to the best of our knowledge it's not true. Because of course we're objective. And we have to admit it's possible that Obama wasn't born in the US. As the virus suggest might be true.
Jake Tapper, on Twitter, asks what they should do. Says it's a double-edged sword. He's a smart dude, and he should get to use his brain in his work. Instead of being a robot, he should say "Wait -- that's a virus. I'm not that dumb!"
Some people are themselves a virus. Donald Trump. Have a nightly show called "Here come the virus!" -- They get their air-time, and people who like viruses are happy. And everyone understands very clearly that what they're hearing does not stand up to any kind of scrutiny. So don't even bother saying it's not true. It wouldn't be on the Nightly Virus if it weren't complete utter bullshit.