Back in the day we used to prepare publicity kits for the press. Included reviews of the product, fact sheets, screen shots, pictures of the authors. When you have a product and want publicity, you work hard to make it easy for people to write about you, and for what they write to be eye-catching, and tell the story you want told.
But now it's 2011, and blogging is fully incorporated in the marketing strategies of all entertainment products. But there's a big missing element. The imagery. When I do a Google image search on your movie or TV show name, I should get great white-background art in the first few screens, put there by you!