Why, when you're looking for an image of a movie or TV show, or a politician for that matter, should it be so hit or miss. 

Back in the day we used to prepare publicity kits for the press. Included reviews of the product, fact sheets, screen shots, pictures of the authors. When you have a product and want publicity, you work hard to make it easy for people to write about you, and for what they write to be eye-catching, and tell the story you want told. 

But now it's 2011, and blogging is fully incorporated in the marketing strategies of all entertainment products. But there's a big missing element. The imagery. When I do a Google image search on your movie or TV show name, I should get great white-background art in the first few screens, put there by you!  

If I want to drop a 145-pixel wide image of your product in the right margin of an essay, you should make that easy, and it should make you look good. Free advertising. Win-win.