I just started using it yesterday, so I could end up not-loving it, but so far I think it's a great product. 

I like the small size, the feel of it (warm where the iPad is cold). But most of all I like the $200 price. Remember, I'm the guy who liked netbooks because they were so inexpensive. 

The truth is, a lot of people don't have the kind of money that Apple users do. The new Kindle Fire makes iPad-like functionality available to them.  

And for what I use the iPad for -- reading, watching movies, playing Words With Friends, it's perfectly capable.  

And it works real well (surprise) with Amazon, which has my credit card on file, and delivers stuff to me a couple of times every week, or so it seems. 

Like I said, I could come to hate this thing. It happens. Or feel ambivalent. But right now, I'm having the newbie good vibe glow. Love is in the air. Nice product.  

PS: A commenter says (rudely, so I moderated it) that I wouldn't love it if it came from Google. So funny. It does come from Google. This is very much an Android device. You can't miss that. It's got the Android taste all over it. I also use a Nexus S as my cell phone. So I'm an Android person. Someone forgot to check his fanboi assholiness at the door.