In fact, if we want to have a tech industry at all, we'd better invest in the "other" one, because advertising isn't much to bet on long-term. Seriously.
I had this flash reading a TechCrunch piece about Foursquare. It hit me that Dennis has been getting his education in advertising for the last few years. Now instead of talking features for users he talks about features for advertisers.
Yes, I'm sure there's a lot of money in this. But it wasn't why I got into tech. I don't like advertising very much. I don't mind if it's funny (like the E-trade ads with the kids) but much of what passes for advertising these day is pretty humiliating, for everyone involved.
Like the ads in front of movies, and the ads they play during breaks at NBA games. Why? I paid $200 for my seat. If I paid $225 could I have it without the ads?