I don't want to run "apps" and I don't need a phone. I want a hand held device that has storage, a CPU, a web browser, JavaScript.
No iTunes. Just hook it up via USB and write or read via the file system. Write scripts to automate synchronization or if you don't care, do it by hand.
A net connection via LTE or whatever T-Mobile is selling. No contract. Wifi.
That's it. I don't have to hook it up to Google's or Apple's cloud. I can use it to play music, videos or podcasts. And of course it has a camera, and a microphone, so I can record podcasts and movies to share.
A platform for geeks. A RISC-type approach. I don't like the fragility of the platforms Apple and Google are making. This isn't for a neophyte. It's for pros. People who don't need or want their hands held when using a hand-held.