George Lakoff, Berkeley linguist, is finally behing heard, and this is good. But not widely enough imho. Here's a Twitter thread he wrote yesterday, saying that when you RT a Trump rant, even if you're calling him out, you're just helping him, so don't do it. This is a variant of a 2016 piece I wrote, where I explained how trolling works. Yet last night, on MSNBC, they obsessed over the idiotic tweets Trump put out in real time. Instead of focusing on some really big news that had come out. (Sarcasm follows.) Gee I wonder if that's a coincidence? 💥#