HBO Max is like New Coke. HBO was the #1 brand. Needed to be a little more like Netflix, but really it was pretty good as it was. Now the max part has coincided with it being a lot harder to use, virtually impossible if you use the popular Roku platform. At least for me. Looks like an epic mistake. At a time when the market is overloaded with lots of big brands (Disney, Apple etc) trying to diversity into a market already dominated by HBO, it's a really curious time for them to knock out their own legs. #