I've been wrong about many of Apple's products, but not the ones that made the company -- the Apple II and Mac, though I was somewhat skeptical of the iPhone because I couldn't write software for it, but I did
get one on the day they came out in
June 2007, and never used my Blackberry again. Anyway, the
goggles they just
started demoing to selected reporters and analysts looks like a product they released because they invested billions in it, had no idea what it's used for, and were overlooking the ability of the human body to actually
use such a thing, and couldn't consider writing it off because so much had been made of this, esp since the current management has been coasting on innovation done by
Steve Jobs, and hadn't released anything that wasn't completely predictable since his
passing in 2011. Their lack of confidence in their own product overwhelms any positive reviews coming out from the privileged press, who we know in advance to discount, these are the press people Apple can count on to not say a negative word, to preserve their access at least, if not because they are complete fans. It reeks of a loser product. I write these things partially so I can be proven ridiculously wrong when I get one myself in two weeks and can't believe all the things I can do with it.
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BTW, did you notice how
BMW's ads say their product is much better than Tesla's, without mentioning Tesla, they just say they're better, because they are just better, because they're BMW, and they know you know that. It's much more powerful esp with people who like Telsas (of which I am one). I also see the Tesla as a very capable replacement for my 2007 BMW 535i, which I donated to charity in 2012, which I loved for the same reasons I love the Tesla. Putting down the competition isn't what marketing is about, you have to think about the people whose minds you're trying to change, and know you're in it for the long haul. An example of their ad copy: "With electric driving comes exciting possibilities. That’s why BMW approaches this new era in mobility just like any other; where engineering, innovation and aesthetics come together seamlessly to inspire joy in every journey." These people understand their product and how their fans see them.
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