Lakoff talks about the Nurturing Mother and the Strict Father as models for Democrats and Republicans respectively, and how the Dems never got this, and never campaigned accordingly. Now they're doing it. Owning the nuturing mother mode, but also the Protective Father, tough and angry when necessary, but a fun dad, a sweetheart. Biden was that, but we caught him too late in life for that to really flourish, hence the low approval ratings. #