Respect the reader. This isn't exactly a new rule for journalism, but it's worth mentioning anyway. If you wouldn't want to read the piece yourself, don't let them put your name on it. Example. A story promises to tell you about 47 seconds that saved Kamala Harris's career. They do eventually tell you the words, but you have to wade through a lot of pointless bullshit to get to it. If I were writing it, the first words of the piece would have to be the words, and then explain it. You've seen this over and over and it gets worse all the time. I still don't understand why they do it, if I'm reading the piece, I'm a paying subscriber, right? Another example of disrespect, quit trying to upsell paying customers. Once a month maybe, but not every 8th time I visit your site. Most businesses have no regard for their customers' time, but the ones that do, really make an impression. #
When I was first getting started in tech, when we got the initial angel funding for LVT, I asked the lead investor, Bill Jordan, if Apple was going to go out of business. At the time, 1983, a lot of people said it would. He asked what their sales were. $1 billion, I said. He said they're not going away. Companies that large don't disappear. After 40 years of experience in tech since then, Bill was right. Companies that lead markets very rarely disappear. It does happen. But not often. More likely is Musk will right the ship, and it will grow to dominate the market. Threads will possibly be Pepsi or Avis. Mastodon will be Home Depot. Bluesky will be Laurel Canyon. Or who knows? #
The second concern is more serious. It doesn't handle titleless items properly. It repeats the contents of the tweet in the title and description of the feeds it generates. An example. This is not right, and it's not the way Mastodon and Bluesky do it. There's nothing wrong with items that have no titles. When an item has no title you do the common sense thing -- omit the title. I'm happy to help with this. I wrote the RSS 2.0 spec, and am something of an authority on this. It's important to get this right.#