I wrote this post in 2023 as Threads was coming online. Now that Zuckerberg has thrown us under the bus, again, it's worth remembering their rollout strategy was to get us to overlook their past betrayals of users. They said "We ❤️ Fediverse." That did it. It was at a moment of fear of Twitter, now owned by Musk, and a belief in the story of ActivityPub, that it would create an open social web. Zuck said "we're on board." Now it's expedient to say to another group that he sees things their way, and it just so happens to be the very people most people who were looking to get away from in 2023 when he was loving the Fediverse. Now we're doing the same thing with Bluesky. And it's going to happen again. There will be a moment when you look back on your "hope for the best" approach and realize that it didn't work, and if I'm around I will remind you again. We have to roll up our sleeves and make an open social web that can't be sold out. When you build value for other people, they will use it for their advantage, leaving you with nothing. That's business. There are no companies that are different, not Apple, not anyone. More in a thread on Bluesky.#