The challenge we face in the open social web is enticing people off the silos with fun toys to play with that from the start don't rely on a bigco to run it. The back-end is a server you could run for $20 a month on Digital Ocean for example. But the logical network isn't tied to the physical server. We use URLs or DNS to find other nodes. They can be hosted anywhere. The reason to run lots of servers is to demonstrate that it's only as centralized as the web itself, from day 1. You can browse other people's subscription lists as you can in twitter-like networks. But it's made of feeds. The really simple ones. #The penalty for ABC and Disney should be we stop watching their stuff.#