Andy Baio noted that it was 20 years ago today that Jack Dorsey posted his first tweet. He also noted it was the day that Ze Frank did his first YouTube video. It got me looking around my own world to see what happened on Mar 21, 2006. Nothing earth shaking but it was interesting piece written by Phil Jones on how everyone watched me all the time and they were all trying to figure out what I do. Fact: At the time I was trying to make OPML grow big like RSS had, but it didn't happen. The big concept was the World Outline that would be an open directory where everyone created browsable outlines that linked to their own outlines and others, in a completely fluid way. In order to be something it had to catch on, and it didn't. In the intervening twenty years, I tried it again and again to start a technology party like blogging and podcasting, viral viralities -- but nothing stuck. I came close once, with Twittergram, but I didn't want to run a company, I wanted to keep developing software. Sold it to Betaworks, but they never marketed it. Instead I helped them launch bit.ly and had a blast doing that. I love doing PR. Anyway I guess I got lazy. And I wasn't building on the web any longer. Instead I was trying to fit in between Twitter and Facebook mostly. Now I'm getting ready, much older and more tired, but wiser -- to go back to roots, to use WordPress as my blogging platform, as if it were Frontier -- and see what we can build out of the web and if it'll stick. That's why I'm so relentless at getting people to play with me. It's the same damn thing Phil Jones describes. And OPML is going to be a big part, yet again -- only this time playing a vastly different role, with lists of feed locations on the web. If it works we will call it the feediverse. Even if it doesn't work. ;-) #BTW one big advantage Claude has over ChatGPT is the brevity of its name. One syllable vs four. #
- I've written a bunch of pieces with this premise, what if I were CEO of Apple being the first, in January 1996, before Steve Jobs returned. This time I'm writing as if I were CEO of Bluesky, a company that just got a new interim CEO, Toni Schneider, formerly of Automattic, the company behind WordPress. This started as a comment in reply to Colin Devroe on Mastodon, but quickly exceeded its 500 character limit. And no doubt I will expand on it over the course of the day. #
- Here's the issue. AT Proto is proposing to be a better web than the collection of standards that make up the web in 2026, starting with HTTP and HTML and DNS and including Markdown, WebSockets, MP3 and RSS and probably a few others. Maybe they can come up with something better organized and with more consistent interfaces. But the web doesn't work that way. Once it embraces a method of doing something, it goes on, and doesn't reconsider. It's exactly like evolution in the natural world. #
- Example: RSS was a deeply entrenched competitor when Atom came along, intending to do everything RSS did but do it differently and better. It did get some support and still does to this day, but the differences are flattened out, most feed-reading software doesn't know if the news came from RSS or Atom, the distinction is buried in low-level code.#
- If you were to look at the size of the developer base for the web, it would be clear how steep a hill AT Proto has to climb, and why? What's in it for Bluesky except satisfaction of ego? Not a good business proposition for a startup. #
- But they can't abandon the developers who made a bet on AT Proto, so they should give it to a standards body, work with them, but at the same time work on interop with products like WordPress and support inbound and outbound RSS. Markdown would be nice too. Get rid of the character limit and support links, styling, enclosures (for podcasting) and make their posts editable. In other words they have some catching up to do re the web. That's where their leadership would be welcome instead of questioned. #
- Colin, I don't think they should do it for you and me, they should do it as an investment in their future. Get in the game. The idea of creating something that stands alone is imho very un-web, and not differentiated from their competition. The web was made for small companies like Bluesky. Trying to act like a giant in a way even the biggest giants wouldn't work is not a formula for success. I think Toni and Matt would understand this.#
- The text below as written by Claude. I didn't ask for it, but was blown away when I read it. It generated this copy because he needed an example post for a programming technique it was testing for me. #
- There's a reason the original web worked: it was built on open formats that anyone could read, write, and extend. RSS was part of that story. So was OPML. When people ask why these formats matter, the answer is simple — because they still work, and they still let you own your own data.#
- The feed reader of 2026 isn't that different from the one of 2003. Entries come in, you read them, you move on. What's changed is the ecosystem around it. Aggregators became social networks. Social networks became walled gardens. And somewhere in the shuffle, people forgot they could just… subscribe.#
- The architecture of the early web had a certain elegance. Every site was a server. Every page was a document. Every link was a contract. We've gotten away from that in the pursuit of engagement metrics and algorithmic feeds, but the bones are still there. RSS is still being published by millions of sites. OPML is still the right format for sharing lists of feeds.#
- The tools we build now should work with that grain, not against it. A reader that respects the format, surfaces what's new, and gets out of your way is more useful than any algorithm.#
