There's a conference in Vancouver this weekend for people who are developing apps for Bluesky. They have a protocol they are proud of called AT Proto. A sexy name, but imho it doesn't do anything that Twitter's API did 20 years ago. So why do people hope it'll make a difference for independent developers? I think they're believing because they want to believe in something, a magic potion that will make it easy for the web to overcome the power of the silos like Twitter, Facebook, Threads and Bluesky too. #
I feel most sympathy for the developers who are using AT Proto to make writing tools that use the web as their prototype for what a good text editor would do. But they overlook the problem that Bluesky itself has most of the limits on writing that Twitter has, although Twitter is working slowly to get rid of the limits, presumably because when Elon Musk saw them he thought the limits were bullshit, as I do too and always have. It was a tragedy for the web, the day Twitter decided the web wasn't a good model for writers of "tweets" -- they had to get rid of style, links, editing, enclosures and add a character limit so people couldn't use it for a longform writing platform. #
The division created a problem that users have always wanted someone to solve -- they don't want to have to copy/paste everything they write into five different editors because none of the silos can connect, much like the Apple TV series of the same name. Each silo is a world unto itself. And somehow, Bluesky which preserves the silo tradition, also claims to be a lover and supporter of the open web, truly outstanding VC hype. #
Here's what Bluesky could do to turn me into a fan. Get rid of the limits. Then the people who have created writing tools for AT Proto will have a market to serve. We will of course convert WordLand to serve that newly enabled user base. Maybe that's what the writing tools devs are anticipating -- the day when Bluesky decides that character limits have outlived their usefulness. And that links, the core innovation of the web, deserves to be loved, not hidden as if it's too much power for their users. When we can add an enclosure to help be sure that podcasting survives the latest BigSilo onslaught (it has survived all that came before, I have no reason to believe this time will be any different). They do also need to support inbound and outbound RSS so we can easily hook everything together. I will praise them individually and collectively. I would love to be wrong! I will sing a song in their name. #
Rule #4 of Rules for Standards-Makers: "People choose to interop because it helps them find new users. If you have no users to offer, there won't be much interest in interop."#
That's where Bluesky is stuck. If they want to keep their devs and to attract new ones, they have to give them access to all their users. All of them. And the only way to do that is to get rid of the limits, to make it the one twitter-like platform that can handle everyone else's tweets, and every writing tool ever written for the web before Twitter came along -- ie Tumblr and WordPress, and everything anyone can think of that conforms to the standards that power the web -- HTTP and HTML. I've suggested we settle on Markdown as the core writing functionality of these platforms. #
The problem is that Bluesky doesn't have much of a business model if all their users can walk out the door every night. Not much monetizable value in that, but it would be good for the web, and for civilization.#
Last update: Saturday March 28, 2026; 9:16 AM EDT.
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