I'm still a NYT subscriber, although I don't read it very often, but when there's news I will go there. Anyway, they used to have a 10-article per month gift link rule. I used to ration them, but if by the end of the month I hadn't used them up I'd share links more liberally. A few weeks ago they lifted the limit. I thought that's nice, the NYT found that the web was still useful to spread the news, literally. I thought maybe they had a vision beyond the usual dotcom slop. Not so fast. Your friends can't read the articles unless they become a registered user. I bet they always had that, but this time I read the smaller print. Why can't some company do something just for goodwill and free advertising, without such an obvious business model? Having people think you care counts in the business world. As Marge Gunderson from Fargo would say, "Don't you know that?" #